Privacy policy

Privacy Policy

Effective Date: 01/05/25

1. Introduction

Welcome to DivineClothingUK. Your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website (www.divineclothing.uk), place an order, or subscribe to marketing communications, including SMS messaging. By using our website, you agree to the data practices described below.

2. Information We Collect

We collect the following types of data:

Personal Information: Your name, email address, phone number, billing and shipping address, and payment details.
Order Information: Items purchased, order value, delivery method, and transaction history.
Marketing & SMS Information: When you opt in to SMS or email marketing, we collect your phone number, consent, and preferences.
Website Activity Data: Information collected via cookies, web beacons, and other tracking technologies. This includes data used for abandoned cart detection.
Device Information: Browser type, IP address, and other technical data to improve website performance and marketing efforts.

3. SMS Marketing & Abandoned Cart Tracking

If you opt in to receive SMS marketing:

We will use your phone number to send transactional updates, cart reminders, promotional offers, and other related content.
DIVINEUK's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.
You can opt out of SMS at any time by replying “STOP” to any of our messages.

4. How We Use Your Information

We use your information for:

Order Fulfilment: To process and ship orders.
Marketing Communications: To send promotional content by email or SMS (with consent).
Customer Support: To respond to your inquiries or concerns.
Analytics & Improvements: To improve our website, services, and customer experience.
Legal Obligations: To comply with laws and enforce our terms.

5. Sharing Your Information

We do not sell your personal data. We may share your data in the following cases:

Trusted Service Providers: With third parties who help us with payment processing, order fulfilment, email/SMS marketing, and analytics.
Legal Compliance: When required to comply with law enforcement or court orders.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Data Security

We use industry-standard security practices, including encryption and secure servers, to protect your data from unauthorized access, loss, or misuse.

7. Your Rights & Choices

You have the right to:

Access or Correct Your Data: Contact us to review or update your information.
Unsubscribe: Opt out of emails by clicking "unsubscribe" or SMS by replying “STOP.”
Data Retention: We retain your data only as long as needed to fulfill the purposes outlined in this policy or to comply with legal obligations.

8. Cookies & Tracking Technologies

Our site uses cookies to:

Recognize repeat visitors.
Track items in your cart.
Personalize user experience.
Identify abandoned carts to send SMS reminders (if opted in).

You can control cookies through your browser settings.

9. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect data from anyone under this age. If we become aware of such collection, we will delete the data promptly.